New polling suggests shifting support between main parties

Thursday, January 22, 2026
New voting intention polling suggests continued movement in public support between the main UK parties, with the electorate appearing unsettled as political campaigning intensifies.

Recent polling averages indicate Labour on around 33%, with Reform UK on roughly 21% and the Conservatives on about 18%. Other parties, including the Liberal Democrats and Greens, make up much of the remaining share of declared support.

Pollsters caution that results can vary week to week depending on methodology, sample sizes and timing, and that single polls should be interpreted carefully. However, analysts say the overall pattern continues to suggest a volatile political landscape, with voters still willing to shift their support.

Polling trends are closely watched because they can indicate what issues are shaping public opinion, including the economy, the cost of living, the NHS, public services and trust in political leadership.

Although voting intention surveys provide a snapshot rather than a prediction, they can still influence the political conversation by shaping party strategy and media attention. Parties often respond quickly to polling shifts, adjusting messaging and policy priorities in an attempt to win over undecided voters or reassure their existing base.

The current pattern also reflects wider uncertainty about what the next phase of UK politics will look like. With support spread across more parties than in previous decades, small changes in vote share can become significant, particularly when they are repeated across multiple polls.

Further polling in the weeks ahead will be examined for signs of whether current trends settle into a clearer pattern or continue to shift as parties compete for attention and support.

Source: UK voting intention polling trackers and recent polling summaries