A new survey conducted by myGwork and Highered has revealed that 80% of LGBTQ+ Gen Z jobseekers are more likely to accept a job offer if they see visible allyship or representation within a company’s senior leadership. With over 2,000 students and graduates surveyed, the findings highlight the increasing demand for workplaces that embrace diversity and foster a culture of inclusion. Among the respondents, 36% identified as LGBTQ+, reinforcing the importance of inclusivity in attracting younger talent.
For many LGBTQ+ jobseekers, representation and allyship are not just preferences but deciding factors in choosing where to work. The ability to bring their authentic selves to work plays a significant role in their career decisions. However, the survey also revealed ongoing challenges. Nearly half of LGBTQ+ participants reported witnessing discrimination based on sexual orientation or gender identity in academic or workplace settings, while over a third had personally experienced such discrimination. These issues create barriers for individuals who may already feel hesitant about entering or advancing in professional environments.
The survey also highlighted the impact of public and internal commitments to LGBTQ+ rights. A significant 75% of LGBTQ+ jobseekers stated they would avoid applying to companies where they feel they cannot fully express their identity. Moreover, 80% indicated they would actively steer clear of organisations that have withdrawn support for LGBTQ+ initiatives. These insights reflect a growing desire among Gen Z professionals for workplaces that align with their values and demonstrate genuine allyship.
The issue of “rainbow washing”—where organisations publicly support LGBTQ+ causes without enacting meaningful internal change—remains a significant concern. Gen Z jobseekers are increasingly scrutinising organisations for transparency and authenticity. Visible allyship, inclusive policies, and diverse leadership teams are essential in fostering trust and attracting talent from this demographic.
In response to these findings, myGwork has launched WorkFair, a virtual career fair designed to connect LGBTQ+ jobseekers with inclusive employers. The initiative provides job opportunities, career workshops, and panel discussions led by LGBTQ+ professionals, creating a space where candidates can engage with companies that prioritise inclusivity. WorkFair serves as a bridge for professionals seeking supportive workplaces and for companies looking to strengthen their diversity strategies.
The survey findings also emphasise the importance of visible representation in leadership. Having LGBTQ+ individuals or vocal allies in senior positions signals to employees and jobseekers that their identities are respected and valued. Companies looking to build an inclusive culture can start by implementing comprehensive anti-discrimination policies, providing benefits that support LGBTQ+ employees, and promoting diversity through employee resource groups. Offering regular training on diversity and inclusion can also help to create an environment where employees feel safe and supported.
Creating inclusive workplaces is not only ethically important but also beneficial for organisations. Studies consistently show that diverse teams lead to greater innovation and better business outcomes. By prioritising inclusivity, companies can attract and retain top talent, fostering a workforce that thrives on collaboration and creativity. For LGBTQ+ Gen Z professionals, the opportunity to work in a space where they can be their true selves is essential, and organisations that fail to meet these expectations risk losing out on a highly skilled and motivated talent pool.
The myGwork and Highered survey demonstrates the evolving priorities of the modern workforce. For employers, the message is clear: fostering a culture of inclusion is no longer optional—it is a necessity. As Gen Z continues to shape the future of work, organisations must embrace inclusivity not just as a value but as a cornerstone of their operations. Companies that rise to the challenge will not only succeed in attracting diverse talent but will also create stronger, more innovative teams for years to come.