The way we travel is changing, and it’s not just about the destinations anymore—it’s about how we get there and what impact we’re having on the planet. Recent surveys have shown that younger generations, particularly Gen-Z (aged 18-24) and millennials (aged 25-40), are taking sustainability seriously when it comes to their travel choices.
In fact, nearly half of Gen-Z (48%) and 43% of millennials now actively consider the environmental impact of their travels, opting to fly less or choose carbon offset options. Meanwhile, only 32% of older generations show the same concern. What’s driving this shift? And how can we all take steps toward more sustainable travel?
A Changing Mindset
For generations raised on the convenience of budget flights and weekend getaways across Europe, the thought of cutting down on air travel might seem counterintuitive. But for younger travellers, it’s becoming more than just a trend—it’s a necessary response to a climate crisis they are inheriting. Climate anxiety is real, and younger generations are deeply aware that their actions today will have lasting effects on the future. As a result, sustainability is shaping their decisions in every aspect of their lives, from what they eat to how they get around.
Air travel, often seen as the most environmentally damaging form of transportation, is under scrutiny. For many in the younger age groups, the idea of reducing their carbon footprint means avoiding unnecessary flights. The environmental cost of air travel is undeniable, and in an age where discussions around carbon emissions and global warming dominate headlines, it’s no surprise that young people are taking action.
Flying Less: A Conscious Decision
You might expect the convenience and affordability of flights to keep younger generations jetting off for city breaks and spontaneous holidays, but the reality is more complex. According to recent surveys, 48% of Gen-Z (18-24) and 43% of millennials (25-40) are opting to avoid flying whenever possible. This can be for various reasons—some choose trains over planes, while others are reconsidering their vacation habits altogether. The rise of high-speed rail travel in Europe, particularly in places like France, the UK, and Germany, has provided a viable alternative to short-haul flights, offering an eco-friendly choice that still gets you to your destination quickly.
It’s clear that young travellers are no longer willing to blindly accept the old model of hopping on a plane for every holiday. They’re embracing slower, more thoughtful travel, where the journey itself becomes part of the experience. Whether it’s a scenic train ride through the Alps or a cycling trip through the English countryside, these alternatives are not just better for the planet—they offer an entirely new way of seeing the world.
Carbon Offsetting: The New Norm?
For those who still choose to fly, carbon offsetting is becoming increasingly popular. Gen-Z and millennials are leading the charge, with many willing to pay extra for carbon offsets when booking flights. Carbon offsetting allows travellers to compensate for the emissions caused by their journey by investing in projects that reduce or capture carbon elsewhere—such as renewable energy, reforestation, and carbon capture technology.
This isn’t just a ‘nice-to-have’ for younger generations; it’s a fundamental part of their travel choices. Airlines, too, have taken note of this demand. Many now offer the option to purchase carbon offsets directly when booking flights, making it easier for eco-conscious travellers to do their part. While carbon offsetting isn’t a perfect solution—it doesn’t address the root cause of emissions—it’s a step in the right direction for those who still want to travel but are concerned about their environmental impact.
A Generation of Responsible Consumers
The statistics are clear: sustainable travel is important to younger generations. But it’s not just about flying less or offsetting carbon emissions; it’s also about making responsible choices when it comes to other aspects of travel. Gen-Z and millennials are increasingly prioritising eco-friendly accommodation, such as eco-hotels, hostels with sustainability certifications, or even opting for shared living spaces like Airbnb homes that align with green principles.
Additionally, younger travellers are seeking out destinations that promote sustainability and environmental protection. Whether it’s visiting eco-tourism hotspots or choosing local, sustainable food sources, the focus is on leaving a minimal environmental footprint while still enjoying the wonders of travel. This shift is not only driving change in consumer behaviour but also influencing the travel industry, which is increasingly adopting green practices to meet the demand for more sustainable options.
A Wake-Up Call for Older Generations
For older generations, the idea of reducing air travel or opting for sustainable travel choices may seem alien. After all, air travel has long been synonymous with freedom, adventure, and opportunity. But as the younger generations lead the way in making sustainable travel the norm, older generations are being called upon to rethink their own habits and attitudes.
While only 32% of older generations are making sustainability a key factor in their travel decisions, this is expected to change as awareness grows. With increasing pressure on governments, businesses, and individuals to act on climate change, sustainable travel will become more mainstream across all age groups. This is not a trend confined to one generation—it’s an inevitable shift that we all must participate in.
The Road Ahead: How Can We All Travel Sustainably?
As more of us become aware of the environmental cost of travel, the future of tourism lies in how we adapt. For younger generations, this means actively choosing more sustainable options, whether that’s opting for slower modes of travel, embracing eco-friendly accommodations, or investing in carbon offsetting. But for sustainable travel to become truly mainstream, it requires a collective effort from all generations. The travel industry, too, must continue to innovate, providing more options for eco-conscious travellers.
The good news is that every small change can make a difference. Whether it’s swapping a flight for a train journey, choosing a sustainable hotel, or simply being more mindful about the environmental impact of your trip, we all have a role to play. It’s clear that younger generations are paving the way, but it’s up to all of us to follow their lead.